What’s Inside this Issue:

The Great Google Leak of 2024: What You Need to Know

The year 2024 brought a seismic shift in the SEO world with the Great Google Leak, revealing critical details about Google’s search algorithms. Here’s what local business owners must know to stay ahead.

7 Ways to Use Instagram to Increase Your Sales

Instagram has transformed from a simple photo-sharing app to a powerful marketing tool for businesses of all sizes. For local business owners, Instagram offers a unique opportunity to connect with the community, showcase products, and drive sales. Here are seven effective strategies to leverage Instagram for boosting your business sales.

Paying Attention to Customer Retention: Why It Matters More Than Ever

As the owner of a small business, standing out is more challenging than ever. Traditional marketing strategies often fall flat. If you’re ready to explore some fresh tactics, these three unique strategies can give you the edge you need. By leveraging mi-cro-influencers, geofencing technology, and interactive con-tent, you’ll engage your audience in ways your competitors haven’t even thought of yet.

3 Smart Ways to Reach New Customers That Your Competitors Aren’t Doing

In an ideal world, the tremendous amount of time, money, and effort you put into building a great business, educating your audience, attracting them to your company, and finally converting them into paying customers would lead to a long, profitable relationship. However, customer relationships are far from ideal. Here’s why focusing on customer retention is crucial and how you can improve it