GROWTH PLAN WORKSHOP # 6
Concisely conveying what you do and how you solve your customers’ problems can be tricky.
When you’re networking or meeting with a lead, do you struggle with concisely conveying how your company can solve their problems? Do you feel like your marketing messaging isn’t hard-hitting? Do you struggle with finding the right words to quickly describe what you do? Your future customers don’t have time to read your entire website or 4 paragraphs of text in an email or watch a 5 minute long video. When your future customer is doing Google searches and comparing companies in your industry, they’re making split-second decisions based on what they’re reading on your website, your social media posts, your ad in a magazine, and more.
If a potential customer isn’t understanding how you’re going to solve their problem, they’re going to move on. Bottom line.
In this workshop, you’ll learn how to reach and win your customers by crafting your business’s “one-liner”, a one-sentence message that clearly articulates your customer’s problem, the service you provide, and the outcome your customer will experience.
What’s a “one-liner”?
A One-Liner is a single statement you can use to help people realize why they need your product or service.
Identifying your target audience’s main struggle you’re trying to help them overcome, problem you’re trying to solve, or goal you’re trying them achieve is KEY when it comes to crafting your one-liner, and ultimately using it to craft hard-hitting marketing messaging for your website, email marketing, social media posts, and more.
Throughout the course of this workshop, we’ll learn how to identify the following:
- The specific problem your customer has
- A concise description of the product or service you offer
- How your product or services directly resolves your customer’s issue
Writing marketing messaging for your company is hard. As a business owner, you’re probably so busy working in your business that sitting down and finding the optimal phrasing to concisely and accurately describe your business for people quickly “passing through” or shopping companies in your industry isn’t something you regularly do.
Sure, you know what you do like the back of your hand. But does everyone else?
Crafting your business’s one-liner is the very first step in getting a better handle on and not being so intimidated by writing emails, planning pitches for networking events, writing out social media calendars, and writing copy for flyers, posters, ads and more.
If these tasks have always felt grueling, tedious, and maybe just a little bit soul-sucking, creating a one-liner is the perfect exercise for you.
For $99, you will:
- Learn how to define your ideal customer avatar
- Explore your ideal customers problems, issues, weaknesses, or goals
- Walk through the ways in which you solve these problems
- Use a step-by-step process to put all of this information together without being confusing, using meandering phrases, or including too many overwhelming details
- Explore the ways you can immediately put your finished one-liner to good use
- Use your one-liner to craft future marketing messages
The workshop will be held virtually on Wednesday, April 3, from 3:30 – 5:00 p.m. EST.
The course will be recorded and provided to all paid registered attendees.
Ready to get started?
Register Now!
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