So often, Youtube is overlooked for its social media value. Most would argue that Facebook, Twitter, LinkedIn, Pinterest, Google+, Tumblr, Instagram, even Myspace are larger social media platforms than Youtube. And here is why they are wrong, and why you will be on the cutting edge of social media with this knowledge.
This past June, Youtube surpassed Facebook in unique users by over 1,000,000 views. This was a monumental step in showcasing the value of Youtube to the social media world. For so long, Youtube had hovered in second place to rival Facebook, but now overpassing it makes business professionals question why they have so long overlooked this valuable marketing platform.
The fact is, it’s hard to reason. Youtube is a great place for showcasing media for your business. Providing visual and audio elements to your business engages customers in new and exciting ways. Shorter videos tend to do better than longer videos, making videos easier to create for businesses than ever before. Better yet, Youtube content can be shared quickly to other media platforms like Facebook, Twitter, Linkedin, Pinterest, and more through a simple share link. You can even create previews for longer content to share on Instagram or Vine. The possibilities are endless.
So if your business is not on the Youtube bandwagon, what should you do first?
Set up an account, now.
You will need a Gmail account to set up your channel (or profile). Once you receive your channel, work on adding visual elements like banners and logos to add credibility to your channel. From here, you can move on to creating content.
Create some content.
This doesn’t have to be as complex as it sounds. Using free tools such as Movie Maker, iMovie, or even movie creators on your smartphone are free and easy ways to quickly throw together a small promo launch for your channel. You can add music, filters, animation and more to make your videos more intriguing. Wanting to spend a little money? Final Cut Pro gives you great access to creating high-quality video. Suites like Premiere work well, also. You can also download these apps for your smartphone for on-the-go editing. Hiring a videographer is another option, as well.
Keep your content current.
Continue to post ever so often on Youtube, perhaps once a week to every other week. Also, remember to share your Youtube content to your other social media to help drive traffic to Youtube and also your website.
If you are on the Youtube train already, keep doing what you’re doing! If you need help in understanding more about social media and its connection to your business online, contact Maximize today for more information.