LinkedIn is continually growing in it’s popularity and doesn’t show signs of slowing down. It helps bridge the gaps that other social media channels aren’t able to or just not used to this extent yet.
A few years ago, in the Fall of 2012, LinkedIn announced that a new look for its company pages would be featured. From a users perspective, this release became an effort in bringing a better experience to LinkedIn members. But what did the rollout mean for marketers? As Mike Grishaver, Product Management & Monetization at LinkedIn, said, “this means a more powerful way to build relationships with your target audience on LinkedIn.” With its emphasis on visual and relevant content, LinkedIn’s new company pages now give businesses a more complete set of tools to do effective marketing. but why should you care about marketing on LinkedIn at all? We’ll let the facts speak for themselves.
With over 161 million registered users in over 200 countries and territories, more than two million companies with LinkedIn company pages, and professionals signing up at a rate of approximately two new members per second, LinkedIn is the world’s largest professional social network.
It’s hard not to have LinkedIn on your marketing radar!
With its affluent and influential membership, LinkedIn represents a valuable demographic for marketers. A user can easily discover the people employed by a certain company, or the various types of businesses a certain person has worked for. So if you’re looking to connect with industry professionals and generate leads for your business, LinkedIn should be an integral part of your social media marketing strategy.
Here are 4 tidbits to consider about your LinkedIn company page:
1.) Company Reach
Without putting any efforts into building your company on LinkedIn, chances are many of your employees are updating their personal profiles to show where they work. Every person that connects with that profile may potentially click on your company name and be navigated to your company page and every employee has the opportunity to promote your company. Take advantage of this!
2.) Product Awareness
Company pages on LinkedIn provide a section for talking about specific products. Not only are consumers learning about the products and services your company offers, but they can also see how many of their connections have recommended them.
3.) Search Engine Optimization (SEO)
Did you know that LinkedIn Jobs appear in search results and on twitter? By having a LinkedIn company page, you will greatly increase your visibility across the web. Additionally, LinkedIn is its own search engine for finding jobs and companies, and if you’re not there, you will have missed a great opportunity to be found by a prospect, lead, or potential employee.
4.) Lead Generation
LinkedIn company updates allow you to link to marketing offers. This will draw in leads who are in need of your content or offers. When you post updates to LinkedIn, just as you would on Facebook or Google+, you suddenly have the means to drive huge amounts of traffic and leads back to your website.
We are in the process of writing several eBooks on LinkedIn that we’ll feature periodically. At the end, we’ll combine these offers into one enormous package deal. Stay tuned and also check out our Resource tab in the top navigation.
Enjoy this FREE eBook below to help you understand and get started with your LinkedIn Company Page!