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I found you on the 2nd page of Google…
Said no one.
Most people searching for the solution to their problem will refine their search if they don’t see a suitable result on the 1st page. From a psychological stand point, authority is assumed to be found on Page 1.
Typically, out of 100% clicks on any given search, 15% are on the Google ads and the other 85% on the organic results below (Google maps “3 pack and the 10 results below the Google ads). The top 5 results receive almost 70% of the clicks!
If you feel disappointed by any of your traffic values, find out where your keyword is currently ranking. It is much more useful to have a ranking on page one than on a later page. This becomes obvious when you consider how few searches end up at the later results pages. According to Moz, the first page of Google captures 71% of search traffic clicks and has been reported to be as high as 92% in recent years. Second-page results are far from a close second coming in at below 6% of all website clicks.
Furthermore, you need to include ads and searches without clicks in the equation. Only 15% of traffic clicks on an ad or tries a different search. The remaining 85% clicks on results, according to Zero Limit Web. However, this does not mean that you necessarily have a good chance of receiving any of this traffic if you appear on the first page. You need to be near the top: The first five results receive 67.6% of clicks, whereas the remaining five just receive 3.73%.”
Organic SEO – Where do you want to be?
Based on the data mentioned above, where are the best spots to be on a 1st page search results?
Google Maps 3 pack result
Top 3 organic results
Top 5 organic results
Top 10 Organic results
Ideally, you would want to have Google Maps 3 pack listing as well as multiple reference listed in the Top 5 organic (ie. combination of website URLs, Social Media, Video, etc.) This lends to your company’s authority and delivers brand awareness. Do this for several keyword searches for your geo-location and you will have a leg up on your competition.
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