Polk Museum of Art

The Polk Museum of Art, the largest and only nationally accredited visual arts organization in Polk County, came to Maximize with one goal: to meet a fundraising goal prior to their annual meeting.

As a non-profit organization, the Museum is perpetually fundraising. However, for this campaign, they were looking to facilitate a large fund drive with two purposes:

(1) to create a sense of urgency encouraging users to donate before a specific date

(2) to educate and raise awareness around the community outreach programs of which the Museum has much to be proud.

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Maximize created #GiveDaysPMoA,

a fundraising campaign that rallied the community around the good the museum has done and how important it is to return the favor. The month-long fund drive incorporated several different strategies.

(1) The creation of a landing page that would act as “home base” to receive all incoming traffic from social media posts, advertisements, print material, and partner participation.

(2) The use of a donation widget to allow users to quickly and seamlessly make a contribution

(3) Thunderclap, a platform that allows organizations to harness the power of a crowd standing behind a single cause, was installed on the landing page allowing users to get social with their support of the Museum during #GiveDaysPMoA

(4) Social media posting and advertising to get in front of both existing Museum supporters and fans as well as potential supporters

(5) Maximize supplied an extensive list of Museum partners (businesses, organizations, and well-known individuals in the community) with Media Packages allowing them to easily show their support for the fundraising campaign and rally their own fans around the cause. Media Packages included:
• Media Kit instructions and details about #GiveDaysPMoA
• Email marketing templates
• Social media cover photo
• Facebook and Twitter posting graphics
• A wide variety of Facebook and Twitter posts

At the conclusion of the campaign, the Museum saw the following results:

Total amount of donations received: ~$20,000, $3,100 of those gathered via the landing page and donation widget built by Maximize
A total of 116 social supporters on Thunderclap with a total social reach of 124,600 people
3,792 people reached via organic social media posts
7,205 people reached via paid social media advertising (with a minimal advertising budget)
1,100 visits to the #GiveDaysPMoA landing page

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Polk Museum of Art

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