72% of consumers who perform a local search visit a store within 5 miles of their current location.
What are you doing for your small business to be found online?
It’s time for you to take control of your business’s online presence and reach customers where they are: ONLINE!
In 2020, having a Facebook page is simply not enough.
To be successful in today’s marketplace, having a strong online presence is key. That means your customers should be able to easily find you online, but what happens if that’s not the case? How can you and your business stand out in this “Amazon” economy?
It’s time to invest in yourself and your small business with Local SEO Training, presented by Maximize!
Here are the Local SEO stats:
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Local SEO Tools & Tips
The Local SEO workshop contains 5 modules where we’ll discuss each of these topics in-depth and show you exactly how to use these tools and tips.
Google Search Console
Google Keyword Planner
Google My Business
Google Analytics
What you’ll get in the Local SEO Workshop
From March 23 through March 28, we invite you to join us for one of our hands-on Local SEO Workshops, where we’ll teach you how to:
- Structure your website with SEO-first principles in mind
- Properly manage reviews and mentions of your business online
- Understand Google Keywords and how they affect your search ranking
- Create and optimize your business’s online content for search engines
- Navigate Google Search Console, Google Analytics, and Google My Business
- Most importantly, reach your customers where they already are: ONLINE!
As an added bonus, you’ll receive instructional PDFs and workbooks to help guide you along the way, as well as access to rewatch the course and download the FULL course Powerpoint!
The Modules
This 4 hour, hands-on workshop contains 5 modules of in-depth local SEO information:
MODULE 1: Local On-Page & Technical SEO Concepts
Don’t let the unfamiliar SEO terms intimidate you anymore. We’ll navigate website structure and ways you can improve site speed, schema markups, citations, and other SEO basics like title tags, URLs, and meta descriptions and keywords.
MODULE 2: Basic Keyword Research & Content Strategy
Think about the terms your customers are using to search for a company like yours. Are you showing up? Is your website built around those search terms? We’ll show you how to conduct keyword research and how to use the keywords you choose to focus on for your business in your website in order to start showing up in your potential customers’ search results.
MODULE 3: Google Search Console Walk Through
If you’ve ever wondered what search terms people used before they ended up on your site or how to fix site errors that can improve your ranking, Google Search Console should be a tool you add to your tool belt. We’ll walk through this tool, how to set it up for your website, and the components of Search Console that will be most helpful for you.
MODULE 4: Google My Business Basics
GMB is arguably one of THE most important tools to get your business to appear in search results. You might think you’ve mastered GMB and your business listing, but in this module, we’ll walk through the ways you should be optimizing your listing in order to appear in the top 3 listings in Google search results.
MODULE 5: Google Analytics Basics
Google Analytics should absolutely be installed on your website…without it, you’re flying blind. We’ll walk you through set up, and how to use this tool to gain valuable insights about what your website visitors are doing on your site and how they got there.
Still have doubts?
Let’s get started:
Register for more information about the upcoming Maximize Digital Media Local SEO Workshop series!
