Getting accustomed to any new social media platform can be overwhelming. Each one has their own standards for set-up and behavior, and it may seem hard to learn the ways of a new site. If you’re just getting started or not sure if you’re using LinkedIn quite right, here are some don’ts to get you on the right track.
1. Don’t Leave Any Space Blank
That’s right, fill it out and make sure you fill it all out! LinkedIn knows what information is important to your business because it was made for businesses. If they’re asking for it, put it in. Logo, location, links, oh my!
Remember, putting a brief description of your business is super important! You need to let those who connect with you what your business is all about. This should be short but thorough. Let people know what products or services (or both!) your business offers without getting too wordy. Keep in mind that people don’t want to read long pieces of text. The goal is to help people learn what you’re about without putting them to sleep.
2. Don’t Neglect to Check Who and What are Connected to You
One of the great features of LinkedIn is that it connects every profile and page that’s associated with your business automatically. This includes job listings you post, current employees, and former employees. While that makes it easy for your business and employees to connect with each other, it also makes it easy for others to appear to be associated with your business. This isn’t something to worry about as much as it is to be aware of. Just make sure you’re regularly checking who’s connected with you to make sure everything is legit.
3. Don’t Neglect Features Made for Businesses
Did I mention that LinkedIn is made for business? I did? Good. Because its made for business, they’ve got tools that can be extremely helpful like “Groups” and “Events.”
LinkedIn groups are lot like Facebook ones, so if you’ve got Facebook mastered then you’re a pro already! Finding groups in your industry or niche can dramatically increase the number of connections you have on the site because the groups contain people looking for the same things as you. Getting involved in a group is easy. You can search for groups that are relevant to you or you can make your own. Just make sure that once you’re in a group, you continue to be genuine and helpful.
Making events on LinkedIn is also easy. It just takes a minute and once you’ve got all the details set up, you can invite your connections. To amplify you event more, you can use Facebook and Twitter if you think your connections don’t make a large enough audience. Creating an event is a great way to let people in your network know what you’re doing.
4. Don’t Forget to Ask Questions
LinkedIn Answers is another tool that is super helpful. In fact, it’s helpful enough to deserve its own “don’t.” Don’t just answer questions, ask them, too! Using this tool can help you build credibility as an expert in your industry. While being helpful and giving accurate answers is important, asking them is as well. By asking questions that you genuinely want an answer for, you attract answers from people with similar interests, helping you expand both your knowledge and your network.
5. Don’t Forget to Utilize Applications
It can be difficult to determine which apps to connect to your LinkedIn. You don’t want overwhelm your network with content they are going to see from you elsewhere. Here are three apps that can enhance and supplement the information you share with your network on LinkedIn.
The BlogLink app is great for keeping up with all the blogs of people in your network. Instead of having to track down who’s blogging day by day, this will pull all the people you’re connected to’s blogs together and feed them through your profile. It’s a great tool to help you stay connected and up to date with those in your network.
The Amazon Reading List app can help share what books you’re reading with your network, as well as keep up with what people in your network are reading. It’s a great way to keep up with what people with similar tastes or people in your industry are reading!
The Company Buzz app is going to be the app you’ve been looking for if you’re one who tries to constantly stay on top of your company’s online presence. It takes everything people are saying about your website online and pulls them all together for you. Comments, tweets, and blog posts about your business all in one place? Life just got a whole lot easier.