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Similar to anything in life, there are cycles – doing your laundry, working out, and even stages in your life. It’s no different with digital marketing. We’ve talked about how to reach your customers online, but there’s more to it than that.
The fact of the matter is, what looked and functioned amazingly in 2012 isn’t going to hold up 5 years later. Design, just like your underwear, should always be changing. There’s new advancements in technology every day, people are interacting differently with their environment, and brands that influence design style are more prominent through social media. But, having a good-looking website is only one piece of your game plan to blast off into 2017 into unknown territory.
We’ve compiled 7 mission-critical red flags to look for when deciding whether it’s time to upgrade/update your website.
1. Your Website Doesn’t Look Good on Mobile
There are several website design approaches you can take to make sure your website’s functionality is working for your audience, but the best one is Responsive Website Design. Today, more users are using their phone to find information or shop. This means your website will potentially (if search engines are finding your information relevant for users) be in front of more eyes, more often and more frequently. Here are some things to consider:
- Does your website layout fit to the screen without scrolling horizontally?
- Is the text readable?
- Is information easily found?
- Are your call-to-actions loud and distinct?
- Can people navigate from page to page?
- Can a customer successfully check-out with minimal clicks?
If you answered “no” to one of these questions, chances are it’s time for you to look into getting a mobile responsive website. Just one of those questions can lead to a user leaving your website without the information or product they want and go to a competitor.