What does this look like?
Let’s make up an all-too-real situation. Bob is a small business owner who commissioned a website in 2014. At the time, adding an SSL certificate to a website was an expensive and otherwise unnecessary expenditure that didn’t align with Bob’s business goals. With the site finished and operating normally, even without an SSL certificate, Bob carried on with business as usual.
Flash forward to 2018, with Chrome 68 on the horizon, and Bob is realizing that he might actually need an SSL certificate. Several of his customers have told him that they can’t access his site, which is where most of Bob’s income originates from. Panicked, Bob tries to access the site himself only to be confronted with the following screen.