Q: What is the difference between Local SEO and National SEO?

A: Local SEO is geo-focused typically, to a city or an area around a city. Your keyword strategy would be “YOUR KEYWORD+city+state”. 

National SEO is focused on a high-level keyword and a State or a Region. Your keyword strategy would be “YOUR KEYWORD” and/or “YOUR KEYWORD+state”.

Depending on the local competition, local is easier to achieve search engine rankings than a national SEO campaign.

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