Frequently Asked Question

FAQ: Search Engine Optimization (SEO)

A: SEO = Search Engine Optimization. It’s optimizing your website back links in order to get better ranking results in the search engines.

A: One way is to do your keyword search at Google Adwords Tool. Make sure your keywords have a high search volume and low competition.

A: There are a few ways. For one, you can hire a ghostwriter to post articles for you. This cuts you out of the equation and can give you more time to focus on the marketing aspects of your business.

You can also pay to have your blog posts featured in websites or directories. This is a faster way to get a boost in your traffic by having your featured article put in front of the website.

Another way is to hire an SEO consultant to optimize your web content so that the SEO will bring in long term steady passive traffic for your website.

A: Yoast is a plugin for WordPress that adds extra search engine data to each blog post. This allows Google to easily read your page and increases your chances of ranking higher in search results.

A: A back link for a given web resource is a link from some other website to that web resource. A web resource may be a website, web page, or web directory. A back link is a reference comparable to a citation.

A: A practice search engine optimization professionals use to find and research alternative search terms that people enter into search engines while looking for a similar subject.

A: Local Citations are online mentions of your business. It is also known as NAP (Name, Address, Phone) which usually display your business name, address, and phone number.

FAQ: Social Media

A: Websites and applications that enable users to create and share content or to participate in social networking.

A: It is recommended to use the 80/20 ratio when posting on your social. The 20 percent of your content should only be on the promotional side of your business, while the remaining 80 percent of your content should inform, educate, or entertain your audience.

A: Social Media advertising is a term used to describe online advertising (paid efforts) that focus on social networking sites.

A: Ask questions, include call to actions, get the timing right, use ads (like Facebook ads), and be aware of your posting frequency. What works for some businesses may not work for others when it comes to boosting audience engagement. But these tips are a great place to start. .

A: Boosting posts allows you to reach more people than you would organically. You can reach a much wider audience as you aren’t limited to people who already follow your page. Your content will go live almost instantly and you can manage your post once it goes live. Boosting a Facebook post will give you access to analytics.

A: When it comes to Social Media, creating the page is not enough. You also have to post content that your target audience finds valuable. You need to engage with them by liking and responding to their comments. You can also pay for ads to grow your page faster.

FAQ: Online Advertising

A: PPC is an Internet-advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is clicked. Simply put, it is “the amount spent to get an advertisement clicked.”

A: Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea.

A: An action that’s counted when someone interacts with your ad (for example, clicks a text ad or views a video ad) and then takes an action that you’ve defined as valuable to your business, such as an online purchase or a call to your business from a mobile phone.

A: Cost per lead, often abbreviated as CPL, is an online advertising pricing model, where the advertiser pays for an explicit sign-up from a consumer interested in the advertiser’s offer.

A: Click-through rate is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement. It is commonly used to measure the success of an online advertising campaign for a particular website as well as the effectiveness of email campaigns.

A: A form of online advertising that can help you keep your brand in front of bounced traffic after they leave your website.

A: Retargeting uses technology to work, namely cookies. When you visit a site like Amazon, it drops a cookie onto your computer. Then when you visit a site like Facebook, its advertising platform reads that cookie and shows you an ad related to the products in which you’ve expressed some interest.

A: Retargeting works to close the sale. Experts figure it takes an average of seven to 12 “touches” before a prospect is ready to buy from you. This is the reason you should have a mailing list, so that you can reach out to your prospects repeatedly. However, not everyone joins your list, so retargeting is a good way to reach out to your prospects long after they’ve left your site. It builds familiarity, which increases sales.

A: An advertising service by Google for businesses wanting to display ads on Google and its advertising network. The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads.

FAQ: Competitive Geo-Fencing

A: Geo-Fencing refers to drawing a virtual barrier around a location using your devices global positioning system (GPS) or Internet Protocol (IP) address, which is just like your virtual address. Ads inside of geo-fenced areas can be seen on computer, tablet, or mobile devices as potential customers are browsing the web.

FAQ: Web Design

A: Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; interface design; authoring, including standardized code and proprietary software; user experience design; and search engine optimization.

A: A website that adjusts gracefully to fit on desktop, tablet, and smartphone.

FAQ: Mobile Marketing

A: Mobile marketing is a multi-channel online marketing technique focused at reaching a specific audience on their smartphones, feature phones, tablets, or any other related devices through websites, E-mail, SMS and MMS, Social Media, or mobile applications.

FAQ: Event Promotion

A: Event marketing is the experiential marketing of a brand, service, or product through promotional events. It typically involves direct interaction with a brand’s representatives.

FAQ: Marketing

A: Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

A: Outbound marketing refers to any kind of marketing where a company initiates the conversation and sends its message out to an audience.

A: Inbound marketing is a technique for drawing customers to products and services via content marketing, Social Media marketing, search engine optimization and branding.

A: Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

A: Influencer marketing focuses on getting recommendations and endorsements from influential people, often on Social Media. An influencer doesn’t need to be a celebrity, but must have authority and clout in your niche or industry. Get them to talk about your company and watch the customers start rolling in.

A: Call to action is a marketing term used extensively in advertising and selling. It refers to any device designed to prompt an immediate response or encourage an immediate sale.

A: Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders.

A: Email marketing is one of the best and most affordable ways to market your business. Not only can you market to prospects but you can market to current and past customers as well.