Visual content on social networks has increased by incredible numbers.
The emphasis on telling stories with pictures has become more important and an art form in itself. Attention drawing, relatable and relevant images have become high demand need in the world of content marketing, with more and more people becoming hungry for visual content.
Studies have shown that social content with images get over 90% more views then just text content. The use of relevant images was on the top of list of optimizing tactics for Social Media with hashtags following a close second. The brain processes images 60,000 times faster than text making images imperative for successful marketing.
Images in general get more engagement which will in turn lead to more shares and likes on social media. An example of dynamic image content is infographics. Infographics are great way to get your marketing out in a short eye catching way that will help grow your web traffic. Displaying proven statistics that reflect your message and meaning in a visual format leads for increased retainment of knowledge and attention.The use of visuals can entice the viewer to have interest in your business without feeling the pressure of having to click to find out more information.
Here are some visual storytelling tools that might help:
My favorite free image editor I use for visuals is Canva. While it is promoted as free, they also have paid options on the site including an affordable library of stock images. Canva offers a lot of free set up templates or create-your-own options. You can upload your own images or use some that they have in the database. They offer a variety of multi photo and editing options as well. Overall, this editor is very user friendly and easy to learn.
PicMonkey is another image editor that offers a free version as well as a premium version. PicMonkey offers photo editing with features such as Edit, Design and Collage. This site allows you to create your own image from scratch without uploading any photos. PicMonkey has been one of the leading free in-browser editing softwares until 2014. It seems comparable to Canva but I still can’t shy away from Canva.
Over is a Mobile based photo editor that is Free for IOS and Android users. This app allows you to add different artwork and texts to your photos to make them more visually appealing to your audience. This seems like a great option for someone looking to make some visuals from a mobile device. If your brand relies heavily on visuals and wants to reach engagement through their fans, Over is perfect for pursuing Instagram. Partnering with Over, you can create unique graphics geared towards a younger, more millennial crowd through Instagram.
Adobe Creative Cloud is a paid design suite that allows you to do everything you need right at your fingertips, not just image design or editing. Photoshop and Lightroom would be used for image visuals. This program is preferred by many but you must be knowledgeable about the program to find it your best resource. While the learning curve is high, make sure any professional designers you hire use this program and are proficient in it. Adobe Creative Cloud is an industry standard and something highly suggested for those serious about the design aspects of their brand. Now with a monthly fee, it is affordable! Ranging from $20 dollars to $40 a month, this is an investment to seriously consider.
There really are so many options to choose from when it comes to creating visual content. I recommend checking out a few before limiting yourself to just one. Free is always a good thing but not always be the best depending on what level of visual you are trying to create. Whatever you do choose remember the benefits that your business will see from the use of visual content.