In the concept of marketing, our biggest goal is to be seen. Customers will so often get lost in the muddle of numerous businesses vying for their attention that before you know it, you have lost your customer to a sea of nonsense. How can you prevent that?
With the help of the Internet, blog posts for businesses have generated a lot of site traffic for business websites, and a good blogging strategy can do wonders for building brand awareness, and developing stronger relationships with your readers. Here is how you can implement a blogging strategy for your own business’s website and how to effectively manage and provide relevant content that will have your business popping up in search engines across the Internet and beyond.
1. Good Content is a Magnet for Good Website Visitors.
As obvious as this sounds, blogs provide your business website with relevant content pertaining to and as a means to attract your audience. What’s more is that this gives your website a feeling of importance and upkeep. Customers will realize that you are active on your website and therefore the content you’re providing will establish your value proposition as a reliable source, and thereby give your business additional credibility online.
Along with content goes the type of content you are posting. Business blogs are not like personal blogs. They have information in them that relates to your business and customer base. For instance, if you are a small business that sells second-hand clothing, you may write a blog on the newest fashion trends for summer or how to save money on fashion finds. These posts should directly connect to your market – and the personas they represent – acting as a landing platform for your client base to recognize a similar interest, explore your website further, and eventually generate revenue through a purchase.
2. Using keywords is important, but not the only thing to consider
Inserting keywords into your content will more than likely boost traffic to your blog, however remember this: quality is always better than quantity. Always create content for humans first, and optimize for search engines as a secondary motivation.
Provide your consumers with content that would be interesting to them. You want them to find your blog based on related interests, not on keywords. Keywords may drive traffic, but will they keep the customer on your site? Not if the content doesn’t pertain to them, or even worse, bores them. Keep this in mind when creating your content: the main purpose of your blog is to provide an entry point for those with like-minded interests to discover your brand. Providing content that benefits them will benefit you in the long haul.
3. Blogs increase online visibility
“Online visibility” is your ability to be found on the Internet. This most often is done through search engines and they will rank your content and the information on your site based on factors such as keywords, freshness, and . What blogs will help you do is get in front of other businesses fighting to sell similar products or services by increasing your online presence. And we know – as both a marketer and consumer – that customers will typically search online for a business before actually making a purchase from that business. The more present you are online, the higher your business will rank on search caches.
4. Your blog won’t make you money, but your platform should
Your blog will not be a direct source of income (most of the time, we will get to that later). It should act as a landing page in the scheme of Inbound Marketing – a fancy term for locking in a customer to what you are selling them.
Your landing page is what will draw customers in. They will read your content, and if your content is good (and relevant), they should explore more of what you have to offer. Upon exploring, they may find something that also interests them, such as a free download of a PDF or a coupon for 10 percent off an online purchase. These freebies help lock them in to your services provided or products, and eventually should generate sales.
So, while your blog may not directly make you money, it acts as a catalyst for future sales. Take an interest in what you are providing your customers to make the experience a worthwhile one.
5. Blogs establish your credibility
Blogs for businesses help customers feel like they have found a trustworthy source. You are providing them with solutions to what they are seeking and answering questions to their problems. This helps you initiate authority in your field and will give customers the confidence in your business to provide what you are promising and hopefully turn them into loyal customers.
6. Blogs generate long-term results
They say that what happens online stays online, and for businesses this can be extremely beneficial. Unlike social media where posts have a shelf life of minutes, blog posts actually have a much longer shelf life. High-ranking blog posts will continue to show up in search results for a long period of time, therefore increasing online presence, credibility, and a higher volume of customer readership. Sounds like a much more effective way to market your company than just relying on your Facebook feed.
7. Blogging is low-cost
Small businesses (even big businesses) can be stretched for cash now and then, and through blogging, you can save your money on advertising while still getting your name out there. It may take some time management on your part, or perhaps look into outsourcing for blog content, such as Digital Media companies like Maximize.
8. Blogs can become a source of income
If you are using a blogging site like Blogger, your content can generate ads and revenue right from the page. According to big-time business blogger Michael Hyatt, his blog is able to generate a cash flow of at least $35,000 a month. That’s pretty impressive. Of course, a lot more goes into generating revenue than just hosting some content on a blog. Be sure you are actively posting, providing relevant content, and supplementing the business field by what content you are generating on your site for the greatest results.
9. Blogs need to be a part of your brand’s content strategy
At most businesses, you have a calendar in place for posting on your social media. Your blog should be on there, too. Most businesses find the most success from their blogs by posting content every weekday. What’s more: blog posts can even supplement content for your other social media by acting as platforms to drive them to your blog. It’s like killing two birds with one stone. This effective method could be what takes you above and beyond the crowd of other businesses in your field. Even though the best strategy is daily posting, don’t let that keep you from posting something on a regular basis. Even if once a month is all you can muster, blogging is becoming an essential part of any business’s online marketing strategy.
10. Blogging creates conversation
One of my favorite things about blogging is the connection I can make with my readers and followers. People will comment on your posts, perhaps ask for suggestions or point out other solutions to what questions you are posing. Respond to these and engage with your readers. Sparking conversation can lead to additional SEO value and also build your credibility and make you seem tangible and approachable as a business that cares about people.
Wondering how you can establish a blog on your website? Contact Maximize today and let us help you launch the process of creating a successful and profitable platform for your business today. Click the link below to get started.