Author Archive for: Craig Hosking
Entries by Craig Hosking
Q: Is SEO the same as Google Adwords?
A: No, SEO is short for Search Engine Optimization. It is the term used for getting your website and online content optimized to rank in the organic searches of the major search engines (Google, Google Mobile,Bing, Yahoo, etc.). Google Adwords, also known as Pay Per Click (PPC), is paid advertising, usually found above the Maps […]
Q: What is the difference between Local SEO and National SEO?
A: Local SEO is geo-focused typically, to a city or an area around a city. Your keyword strategy would be “YOUR KEYWORD+city+state”. National SEO is focused on a high-level keyword and a State or a Region. Your keyword strategy would be “YOUR KEYWORD” and/or “YOUR KEYWORD+state”. Depending on the local competition, local is easier to […]
Q: What is SEO?
A: SEO is short for Search Engine Optimization. It is the term used for getting your website and online content optimized to rank in the organic searches of the major search engines (Google, Google Mobile,Bing, Yahoo, etc.). Organic results (not paid ads) have 10 spots on a page, #1 typically starting after the Maps Listings […]
Q: I work for a non-profit. Is this workshop something that will bring value to our organization?
A: The short answer is yes. All organizations, whether for profit or not for profit will find value in understanding how their website and digital assets are appearing in local searches. Having an SEO strategy is an excellent way to bring more awareness to your organization, and help people who need your services to find […]
Q: What if I don’t have access to my Google account? Should I still register?
A: The Maximize team might be able to help you identify where your account access is, and/or help you get it set up in advance of the workshop. This service is not included in the price of the workshop, so please contact our team to discuss your situation. Check out all the FAQs Register for […]
Q: Other than my laptop, what will I need to be prepared for this workshop?
A: We advise attendees to take time to track down their Google account login – specifically the one/s that is/are connected to your business’s digital assets. We will be using Google’s tools – Analytics, Google My Business and Search Console as well as some preliminary research using Google Keyword planner via Google Ads Manager. Check […]
Q: Can I attend multiple sessions?
A: Yes. Your ticket allows you to attend any other session at no additional cost provided there is availability. Please confirm with Maximize Digital Media prior to scheduling an additional class. Check out all the FAQs Register for a Local SEO Workshop
Q: Do I need a Gmail account?
A: Yes. We will be using many of the Google tools to help with SEO… Google is partial to its own stuff. Here are some examples: Google Analytics Google My Business Google Drive Google Search Console Google Insights Youtube Check out all the FAQs Register for a Local SEO Workshop
Q: Are there any specials or discounts?
A: Yes. We offer a $50 discount to BRIDGE Local Insiders. There is a Maximize Digital Media 6th Birthday Week special running from March 2nd thru March 7th. The birthday special includes additional bonus items that are not available through the class. The special can be found on our Maximize Digital Media Facebook page. We […]
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