Local marketing is a must, but if you’re like most local business owners, you’ve probably caught yourself thinking something like this: I feel like I’m doing everything I can – why is my local marketing not delivering the results I want? It’s a good question. After all, local marketing has a lot of moving parts. […]
About Craig Hosking
Father, author, speaker, and trainer, Craig has been involved with Internet marketing since 2001, promoting affiliate programs, lead generation for investment Real Estate, and staying current with the latest trends and techniques for Search Engine Optimization (SEO).
Along with Partner Chrissanne Long, Craig started Marketing System Blueprints, LLC in 2009, servicing local and non-local businesses with SEO and Social Media Marketing. In 2014, MSB merged with Maximize Social Media, LLC to create Maximize Digital Media, LLC, a full service Online Marketing Agency.
Entries by Craig Hosking
A: No, SEO is short for Search Engine Optimization. It is the term used for getting your website and online content optimized to rank in the organic searches of the major search engines (Google, Google Mobile,Bing, Yahoo, etc.). Google Adwords, also known as Pay Per Click (PPC), is paid advertising, usually found above the Maps […]
A: Local SEO is geo-focused typically, to a city or an area around a city. Your keyword strategy would be “YOUR KEYWORD+city+state”. National SEO is focused on a high-level keyword and a State or a Region. Your keyword strategy would be “YOUR KEYWORD” and/or “YOUR KEYWORD+state”. Depending on the local competition, local is easier to […]
A: SEO is short for Search Engine Optimization. It is the term used for getting your website and online content optimized to rank in the organic searches of the major search engines (Google, Google Mobile,Bing, Yahoo, etc.). Organic results (not paid ads) have 10 spots on a page, #1 typically starting after the Maps Listings […]
A: The short answer is yes. All organizations, whether for profit or not for profit will find value in understanding how their website and digital assets are appearing in local searches. Having an SEO strategy is an excellent way to bring more awareness to your organization, and help people who need your services to find […]
A: The Maximize team might be able to help you identify where your account access is, and/or help you get it set up in advance of the workshop. This service is not included in the price of the workshop, so please contact our team to discuss your situation. Check out all the FAQs Register for […]
A: We advise attendees to take time to track down their Google account login – specifically the one/s that is/are connected to your business’s digital assets. We will be using Google’s tools – Analytics, Google My Business and Search Console as well as some preliminary research using Google Keyword planner via Google Ads Manager. Check […]
A: Yes. Your ticket allows you to attend any other session at no additional cost provided there is availability. Please confirm with Maximize Digital Media prior to scheduling an additional class. Check out all the FAQs Register for a Local SEO Workshop
A: Yes. We will be using many of the Google tools to help with SEO… Google is partial to its own stuff. Here are some examples: Google Analytics Google My Business Google Drive Google Search Console Google Insights Youtube Check out all the FAQs Register for a Local SEO Workshop