Entries by Craig Hosking

Q: Is SEO the same as Google Adwords?

A: No, SEO is short for Search Engine Optimization. It is the term used for getting your website and online content optimized to rank in the organic searches of the major search engines (Google, Google Mobile,Bing, Yahoo, etc.).  Google Adwords, also known as Pay Per Click (PPC), is paid advertising, usually found above the Maps […]

Q: What is the difference between Local SEO and National SEO?

A: Local SEO is geo-focused typically, to a city or an area around a city. Your keyword strategy would be “YOUR KEYWORD+city+state”.  National SEO is focused on a high-level keyword and a State or a Region. Your keyword strategy would be “YOUR KEYWORD” and/or “YOUR KEYWORD+state”. Depending on the local competition, local is easier to […]

Q: What is SEO?

A: SEO is short for Search Engine Optimization. It is the term used for getting your website and online content optimized to rank in the organic searches of the major search engines (Google, Google Mobile,Bing, Yahoo, etc.). Organic results (not paid ads) have 10 spots on a page, #1 typically starting after the Maps Listings […]

Q: Other than my laptop, what will I need to be prepared for this workshop?

A: We advise attendees to take time to track down their Google account login – specifically the one/s that is/are connected to your business’s digital assets. We will be using Google’s tools – Analytics, Google My Business and Search Console as well as some preliminary research using Google Keyword planner via Google Ads Manager. Check […]

Q: Can I attend multiple sessions?

A: Yes. Your ticket allows you to attend any other session at no additional cost provided there is availability. Please confirm with Maximize Digital Media prior to scheduling an additional class. Check out all the FAQs Register for a Local SEO Workshop

Q: Do I need a Gmail account?

A: Yes. We will be using many of the Google tools to help with SEO… Google is partial to its own stuff. Here are some examples: Google Analytics Google My Business Google Drive Google Search Console Google Insights Youtube Check out all the FAQs Register for a Local SEO Workshop