Entries by Craig Hosking

Q: Is SEO the same as Google Adwords?

A: No, SEO is short for Search Engine Optimization. It is the term used for getting your website and online content optimized to rank in the organic searches of the major search engines (Google, Google Mobile,Bing, Yahoo, etc.).  Google Adwords, also known as Pay Per Click (PPC), is paid advertising, usually found above the Maps […]

Q: What is the difference between Local SEO and National SEO?

A: Local SEO is geo-focused typically, to a city or an area around a city. Your keyword strategy would be “YOUR KEYWORD+city+state”.  National SEO is focused on a high-level keyword and a State or a Region. Your keyword strategy would be “YOUR KEYWORD” and/or “YOUR KEYWORD+state”. Depending on the local competition, local is easier to […]

Q: What is SEO?

A: SEO is short for Search Engine Optimization. It is the term used for getting your website and online content optimized to rank in the organic searches of the major search engines (Google, Google Mobile,Bing, Yahoo, etc.). Organic results (not paid ads) have 10 spots on a page, #1 typically starting after the Maps Listings […]